Cool Client Project Featured on MarketingSherpa!

Cool Client Project Featured on MarketingSherpa!

Does event planning conjure up images of greatness? Probably not. We've done the same things so many times that it can be hard to think creatively. For my client Loggly, however, AWS re:Invent 2014 turned out to be a great opportunity to think outside the box. The company created a crowdsourced unofficial event guide that went viral, riled up competitors, and got everyone's attention. Better yet, it was a lot of fun in the making! MarketingSherpa recently published a case study on the project. It's a great read, so check it out and share it with your friends. Here are my key learnings from the experience:
  1. Even ideas that seem impossible can come to life quickly with the power of social media and a lot of elbow grease.
  2. Viral event marketing draws booth traffic even if it's not directly promoting your products and services.
  3. Providing valuable information to prospects drives deeper engagement at many stages in the purchase funnel.
So read on!