Looking at the Mobility Revolution from the Perspective of a Mobile Mama
1. Slow 3G is a killer, especially for people who don’t have the option of holding still.
All of my attempts to use Shopkick and some of the other mobile shopping apps were completely thwarted by poor AT&T coverage. (Just try staying in one place, staring at your phone, while young maniacs run amok.) I was very encouraged to hear that retailers are serious about offering public WiFi in their stores. (See recent RSR Research
.) That will make things SO much better!
2. Mobile processes really do have to be short and sweet.
.. And it’s not just because of limited screen real estate and lack of patience for squinting. I know that there are others who can engage with a phone for a longer time, but mobile moms do things in quick bursts. I rarely get more than five minutes at a time to focus on my phone. But a little bit of time goes a long way. One of my biggest productivity boosts comes from catching up on Twitter during bath time.
3. Whatever the product or service, mobile interactions multi-channel.
Users don’t appreciate inconsistent experiences since they may be switching channels in a matter of seconds (or not switching at all if they're already in a store). Even a busy mom has a phone in hand when surfing.
4. This ain’t 1997.
I think it’s important for anyone who’s providing a mobile website or app – consumer or enterprise – to do it right the first time, even if that means doing less. Tealeaf did some great research
on mobile consumer experiences earlier this year – read it and take it to heart. Because no one has less patience for problems than a busy mom.
Over the course of the year, I have worked with a number of software and technology providers that are helping companies take advantage of the mobility explosion. I probably don’t have to convince you of the value of mobile websites or smartphone and tablet apps; what I can provide is the perspective of someone who uses the technology while on the go, frequently with two kids in tow.
Posted on Thu, September 15, 2011
by Linda Sonne