Giant Stride Marketing Group offers a comprehensive set of services to improve your sales and marketing effectiveness. We tailor our approach in each engagement, focusing on your specific target markets, needs, and available resources to deliver the right blend of strategic planning and tactical execution. Our services include:

• Product planning and strategy
• Corporate and product positioning
• Product packaging and pricing
• Competitive analysis
• Product and program launch management
• Sales tools and marketing collateral
• Industry-specific value propositions

Product Planning and Strategy

Giant Stride Marketing works with you to define your product strategy. We assess market trends, segment target markets, analyze the competitive landscape, and conduct customer and market research.

The results:  Product roadmaps, business cases, market requirement documents, go-to-market strategies, and upgrade strategies that reflect market and customer needs.

Corporate and Product Positioning
After a thorough analysis of company and product strengths, target customer attributes, and competitive strategies, Giant Stride Marketing develops insightful, relevant company/ product positioning and key messages.

The results:  Marketing and sales efforts that resonate with buyers.

Product Packaging and Pricing

Giant Stride Marketing conducts a comprehensive analysis of customer needs, buyer behavior, competitive trends, and product capabilities in order to recommend product packaging and pricing for new or existing products.

The results: Higher revenues and less complicated sales cycles.

Competitive Analysis
Giant Stride Marketing conducts detailed competitor analyses to help your sales team sell and position more effectively. Deliverables can include competitive reference sheets, comprehensive playbooks, or content for focused marketing campaigns.

The results:  Higher win rates through better competitive strategies and more effective selling.

Product and Program Launch Management

Giant Stride Marketing works with key constituents across your company to develop launch objectives, define a strategy, and align marketing communications, public relations/ analyst relations, sales and partner enablement, customer communications and upgrade/ end-of-life strategies.

The results:  Faster time-to-market, more consistent execution, and better market response.

Sales Tools and Marketing Collateral
Taking into account buyer behavior, sales methodologies, and the competitive landscape, Giant Stride Marketing develops sales tools and collateral including playbooks, presentations, frequently asked questions, white papers, brochures, Web content, and case studies.

The results:  Higher effectiveness in both generating demand and closing sales.

Industry-specific Value Propositions
Giant Stride Marketing performs market segmentation to identify key target industries, analyzes industry trends, tailors value propositions to the industry’s language, and develops supporting sales tools and collateral.

The results:  Better response rates from marketing campaigns and smoother sales cycles.