Dive deep into our services
Our product marketing services help B2B companies get found, get noticed, and stand out.
Brand and messaging refresh
Do you need to revamp your messaging because of a changing market or an upcoming launch? Giant Stride Marketing can jump right in. After a thorough brand audit, we’ll create your new positioning and brand identity. We’ll extend our work into new web content, social content, collateral, case studies, and more
Win-loss analysis
Do you have the clear picture you want about why you really win and lose deals? Let us capture the voices of your buyers – both those who purchase and those who don’t. We collect a combination of quantitative and qualitative data and recommend next steps.
Buyer personas
Do you want to know your buyer better? Understand how she ticks? Whether you’re hoping to communicate with your existing buying group more effectively or expanding to new buyers or industries, we’ll do the legwork needed to bring your whole team up to speed.
Competitive playbooks
How well do your sales people compete? We conduct detailed competitor analyses and build playbooks that help your sales team win more deals. We adapt our playbooks to align with your sales methodology and target audiences.
Messaging coaching
Would your product marketing team benefit from expert support as they develop product messaging? With decades of enterprise software experience, we can step right into your customers’ shoes. We can help your team improve existing messaging and build the skills for future successes.
Sales and channel enablement
How much does your success depend on the individual output of your best performers instead of the collective power of your whole sales team? We disseminate your best practices in the form of sales playbooks, scripts, discovery questions, ROI tools, and more.
SaaS trial boost
Do your product sales depend on success in a free trial? We work with you to identify potential friction points in trial, design targeted communications to address those friction points, and implement an outreach program using your marketing tools.
Pricing and packaging
Are your products hitting the right spots in the market? We’ll conduct the fundamental market and buyer analysis and guide you to the best decisions. We’ll then help you create all of the internal and external content necessary to implement your changes.
Filling the content marketing engine
Did you know that most B2B buyers are two-thirds of the way through their purchase process before they even engage with a salesperson? If you want to get their attention, you need compelling content that demonstrates thought leadership and engages them at every step in their journey. We combine product and buyer knowledge with creative thinking to develop engaging, fluff-free content.
Product launch management
Is that big product launch stressing you out? We help you make the right splash and get everything done on time. We work with key constituents across your company to develop launch objectives, define a strategy, and align all of your sales enablement, internal and external communications, and marketing tactics.
“Linda explored the different customers' needs, cadences and language to identify both the common differentiators and the vertical distinct value propositions we needed to accelerate the buying cycle. She created the messaging platform, vertical-specific buyer's journeys and integrated those resources into our sales methodology and enablement practices.”
— JOELLE GROPPER KAUFMAN, PRESIDENT & CEO, GTM FLOW
