Growth marketing is on the radar of many SaaS executives right now, especially startups that are fighting for new revenue. It’s important to think beyond tactics when assembling the ingredients for growth marketing success.

With quarterly, monthly, or even weekly SaaS product release cycles, it’s hard to capture the limited time and energy your customers, press, analysts, and influencers have to learn about new things. Product marketers and their stakeholders need to adapt to this rapid-release world in several ways

Product-led growth (PLG) strategies apply a business model in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself. PLG is a hot topic for SaaS companies right now, but this strategy is not the right fit for every SaaS product or company. This blog post discusses some important considerations.

A product messaging audit is a systematic inspection of how buyers actually perceive your company’s product: the problems that the product solves, the value it delivers, and what makes it special.

Over the course of hundreds of customer interviews for product messaging projects, I’ve developed an approach that makes the process efficient for the people I interview and effective for my client companies. Learn what I do.

Many marketing organizations lack a shared understanding of what product messaging is and isn’t. They struggle to improve because they don’t know what “good” looks like; and their work does not have the impact they hope for. Here are five common misconceptions that I often hear, even from seasoned marketing executives.

These steps will help you build a content marketing strategy that results in more compelling content while maintaining your sanity (and that of your team).

As a job seeker, how do you uncover the best product marketing opportunities? Ask these nine questions.

I see five common reasons why product marketers fail. PMMs and CMOs can take steps to improve the situation.

My own product launch experiences and survival skills uncovered these seven rules for making the product launch process highly successful.

On top of getting good competitive intelligence, these tips will help you build competitive playbooks that make a real difference.

Effective pricing policies require cross-functional input and viewpoints, but many organizations struggle to establish and maintain a solid process for making decisions.

Product marketing positions are notoriously tough to fill. Here are some of my key lessons learned about what it takes to hire the right product marketer.

Does event planning conjure up images of greatness? Probably not. Here’s a project I worked on that stood out.

I wanted to dig into the question of what makes inside sales successful, so I reached out to my friend and former colleague André Anderson.

Project management software can make marketing teams much more effective, but there are barriers that prevent effective widespread use.

Product packaging decisions require customer insights, good competitive intelligence, and focused effort from a cross-functional team.

For the competitive analyst, investor disclosure means competitive fodder. Quarterly SEC filings (the 10-Q) and annual filings (the 10-K) provide a wealth of information.

Here are some considerations for naming a new product category.